what makes design important.

Recently having met a number of clients each with a set of needs which comprise of function,practicality,use of materials and finally pricing I was considering the balance between these elements and designing with a creative approach. An approach that allows the designer to
use there knowledge of materials ,function and finally the vision of what can be created
within the pricing structure.
Materials can be used with respect to form ,texture coloring as well as structural aspects
in a visual as well as practical sense.
We have a number of projects that have been planned and each client has brought both energy and a
keen awareness of these aspects. Very different factors but all equally exciting. I will update and provide the images to reflect these processes .